Six key points of product packaging design
Product packaging design serves multiple functions, including protecting, transporting, and storing the product while also showcasing it. To achieve an effective design, designers must blend various visual elements, including color coordination and pattern design, that align with the product’s unique features and target consumer group. Conveying the company’s cultural connotations through packaging design can enhance the brand image and differentiate it from competitors. Additionally, emphasizing the brand and ensuring overall unity are essential to capturing the market’s attention. Lastly, practicality and convenience should also be considered in packaging design to ensure it protects the product and is easy to transport and store.
